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Sound the trumpets and hail Chanel! October 1 marks the Officially Recognized Day of the introduction of the designer’s iconic and history-making Little Black Dress. Yep, it was
on this day in 1926 that American
Vogue magazine ran a small illustration (left) of what it called Chanel’s “Ford” dress, likening the modest garment to the reliable Model-T of the era and hearkening Henry Ford’s line, "any customer can have a car painted in any colour that he wants so long as it's black." This was a time when twice a month,
Vogue faithfully offered lengthy reviews of the Paris fashions, page after page of sketches of the latest coats, dresses, hats and gloves from the top French designers.
Jeanne Lanvin, Jean Patou, Jeanne Paquin, Madeline Voinnet and Jacques Doucet received pages of descriptions detailing every element of their designs, from cuff to hemlines to buttons, and, occasionally, Mlle. Chanel earned a paragraph or two. But in 1926,
Chanel’s casual designs were hardly considered true haute couture to Manhattan society ladies and
Vogue editors; her jersey sportswear and unadorned dresses alone didn’t garner the six-day trip across the Atlantic by boat. So when the small sketch appeared in the October 1 issue it barely caused a stir, and it definitely didn’t incite the kind of rapturous praise the LBD, as we now call it, has received in recent decades. No, on this day,
Vogue even curbed its usual gushing prose and accompanied the illustration with the following text: